At work and when I teach public relations I focus on including the most important information about the story in the first paragraph. This includes the who, what, where, when, why and how. In my job I am mostly writing for the web or writing press releases to pitch stories to the media. The name of the game is to be short, concise and express the most important information at the beggining of the story because you don't have much time to grab the reader's attention. As our lives become more and more hectic, we sometimes only have a minute or two to scan headlines or the first paragraph of an article. Sad, but true.
Inverted Pyramid
2 comments:
I figured that someone with your background would catch this with ease and I have been proved correct. To many people font and typeface is about as foreign as trying to speak French without a single lesson...it comes out gibberish! I especially like the inverted pyramid that describes the direction of fonts and size on a page. Is that of your own creation, or is it a public use thingy? I would like to save it for the future.
Dan
I have to admit is was taken from the web, but not for profitable use :-)
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