Monday, June 30, 2008

Third Week cont.

In Lidwell's text it discusses Baby-Faced Bias, a tendency to see people and things with baby-faced features as more naive, helpless and honest than those with mature faces. I never really considered this idea, but it does hold some truth.

I have two red-haired women posted below. Obviously one is older than the other, but they do have distinct features - one resembles a baby face with round features and the later one has a more mature face with a stronger bone structure and a less rounded face.

Baby Face (conveys innocence, honest, helplessness)

Mature Face (conveys expertise and authority)


In Lidwell's text, it also discusses Waist-to-Hip Ratio, a preference for a particular ratio of waist size to hip size in men and women. Studies show that people favored males with a .90 waist-to-hip ratio and women with a .70 ratio. I took the test on page 207 and I agreed with the male rendering, but I didn't choose the most popular female rendering based on the waist-to-hip ratio theory.

I did a little more research on the subject and found even more encouraging news for curvier women, considering I have a .73 waist-to-hip ratio. We are smarter, too.

Are Curvier Women Smarter?

2 comments:

Dan said...

I really enjoy how you use images to punch up your discussions...they really help. I particularly like how you use photoshoped images to show change. Well done!

Anonymous said...

Thank you for this Beth!! I knew there was a reason I was curvy!!