In chapter's 9, 10, 11 and 14, Willam's book discusses everything typefaces - categories of type, type contrasts, typefaces used in her own book, etc. A central theme about her book is "don't be afraid" to try design elements. With that said she also emphasizes that type (and design) should never inhibit communication.
When designing must one consider what type of typeface to use - oldstyle, modern, slab serif, sans serif, script and decorative. Up to this point I only knew of two types - serif (times new roman, minion) and sans serif (helvetica, arial) But who knew, Willam's has identified six categories. She also discusses type contrasts, which include size (just say 'no' to ALL CAPS), weight, structure, form, direction and color.
Throughout these chapters on typefaces and fonts, she hits home that if you design using two different fonts on the same page, make it exciting by contrasting the fonts.
Example of contrasting typefaces used in a logo
2 comments:
I really enjoyed seeing the differences in pictures when you added different colors to the black and white photo. It changed the mood and character of the picture.
I really enjoyed reading about the designing visuals blog. I took a visual literacy course in Akron and it was neat to kind of compare some of the material. I especially liked reading about the font typefaces because I teach a small unit on it and I like to read about it. I do have the book Stop Stealing Sheep - all about fonts which is interesting to read.
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